In order to be successful with any online marketing campaign for your business, you need to start with keyword research. Your goal is to understand your target market, the competitiveness of your space, and the search volume of keywords. Once this information is revealed, you can begin executing a plan for your marketing strategy. But how does one go about researching to reveal this type of information? We spoke with Jon from High Level Marketing, a design firm that specializes in helping business owners get found on Google through digital marketing services to get some tips and advice on establishing the right keywords and understanding marketing budgets.
Google Keyword Planner. For any do-it-yourself business owner running their own PPC campaign, Google Keyword Planner is an easy and effective research tool that is heavily focused on PPC campaigns. By using this tool, you will be able to better understand your target market, competitors, and your search volume of keywords.
Google Keyword Planner provides robust filtering capabilities, so you can be extremely picky about your keywords. You can filter your keywords based on average CPC (cost per click), estimated search volume, and keyword competition; all of which allow you to view your campaign on a more hyper-local basis. This tool also divides keywords up into suggested ad groups, which is designed to be a PPC focused feature.
With this tool, it is important to have clear understanding about where you fit in the market first. You can use this tool to set up various targeting options where you can specify country(s), language(s), as well as certain keywords you do not want to include in your search terms, called “negative” keywords. This allows you to filter out anything that could steer you away from your target market, something no business owner wants to do.
How difficult is it already to come up with unique and adequate keywords to combine a list? Google Keyword planner now has a unique feature that allows you to multiple by 2 (or even more) keyword lists, which results a in a brand new and unique keyword combinations. A/B testing can be time consuming, but this tool could be helpful in discovering and creating new test keywords.
In order to be successful with any online marketing campaign for your business, you need to start with keyword research. Again, your goal is to understand your target market, the competitiveness of your space, and the search volume of keywords.
Let’s face it, any do-it-yourself business owner has a lot more on their plate than making it a priority to set aside a separate time to search for keywords for their PPC campaign. Researching keywords and crafting a suitable online marketing strategy is not an easy task, nor is it quick. It requires a deep and careful analysis of your target market, but that’s exactly what Google Keyword Planner is there for – to do the research for you.